How do you win in a negotiation? Jackie Leavenworth shares a story about a professor that conducted a negotiation experiment in his class that proves that people will not only negotiate to win, but also negotiate to not lose. Isn’t this the same as playing to win? Not quite. Your sellers typically negotiate in an attempt to not lose money in their real estate transaction, rather than playing to win the life that is going to make them happier.

Check out this video to learn how to educate your clients the importance of playing to win rather than playing to win!

Register for Jackie Leavenworth’s “Mastering Real Estate Negotiation course now!

Are you playing the real estate game to not lose instead of playing the game to win? Jackie Leavenworth shares negotiation strategies to help you play to WIN. For more real estate negotiation tips, be sure to check out her interactive video course: “Mastering Real Estate Negotiations.”